Branding Project

Hotel Vista Sierra

A Total Rebrand: When Every Detail Matters

For Hotel Vista Sierra's transformation from SpringHill Suites, every single brand touchpoint needed to be reimagined from the ground up. This case study showcases a comprehensive rebranding project where the challenge wasn't just creating a new identity - it was bringing that identity to life across dozens of physical and digital applications, all while capturing the authentic spirit of the Sierra Foothills.

Logo. Exterior signage. Custom patterns. Front desk materials. Door hangers. Posters. Print collateral.

Logo First Drafts

The Ask

Create an independent hotel brand that could compete with boutique properties while celebrating its Sierra Foothills location and maintaining deep ties to Auburn's community.

The Problem

Create an independent hotel brand that could compete with boutique properties while celebrating its Sierra Foothills location and maintaining deep ties to Auburn's community.

The Solution

Hotel Vista Sierra emerged as a love letter to the landscape. Drawing directly from the rolling foothills visible from every window, the brand translated nature into design language. Abstract tree illustrations became the signature mark. A color palette pulled from canyon gold, sierra sapphire, and silent pine created instant recognition. Custom patterns mimicking the undulating hills adorned physical spaces.

Print & Social Media

Our print and social media projects for Hotel Vista Sierra encompass a range of materials like brochures, in-room prints, hotel signage, cup wraps, door hangers, business cards, and captivating social media banners and many others.